NarcStudy_JoelJohnson/press kits/Custom Media Kit Checklist for Key Journalists.md

# **Custom Media Kit Checklist for Key Journalists**
**Strategic Alignment for Investigating Platform Manipulation & Digital Censorship**

Each journalist has their own **unique lens** through which they see **narrative suppression, digital manipulation, and power structures**. To maximize engagement and resonance, ensure that the media kit aligns with their **deep motivations**, past work, and **audience focus**.

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## **1. Glenn Greenwald – The Relentless Dissenter**
### *Core Motivation:* Exposing state and corporate power collusion, censorship, and surveillance.
**Checklist for Customization:**
- Emphasize **corporate-government ties** in platform manipulation.
- Show how **powerful digital actors shape narratives** in ways that undermine dissenting voices.
- Draw **parallels to historical whistleblower suppression** (Snowden, Assange).
- Provide evidence of **coordinated suppression tactics** and show **systemic implications**.
- Highlight **how these tactics could be used against any independent journalist**.
- Deliver **archived, verifiable data**—**proof over rhetoric**.

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## **2. Bari Weiss – The Free Speech Warrior**
### *Core Motivation:* Standing against ideological conformity and institutional suppression of free thought.
**Checklist for Customization:**
- Focus on **the ideological consequences of deplatforming**.
- Show how **dissenting voices—across all spectrums—are erased** when they challenge dominant narratives.
- Highlight the **pattern of intellectual suppression** and **its chilling effect**.
- Frame the story as a **broader cultural issue, not just a personal attack**.
- Include **historical parallels**—McCarthyism, campus censorship, cancel culture.
- Emphasize **that this is not about one ideology winning over another**—but about **preserving open discourse**.

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## **3. Matt Taibbi – The Corporate Media Disruptor**
### *Core Motivation:* Exposing the corporate media machine, its manipulation, and its suppression tactics.
**Checklist for Customization:**
- Highlight the **corporate interests behind platform policies**.
- Show how **moderation “loopholes” are selectively applied**.
- Provide **financial or policy incentives** that encourage this kind of censorship.
- Demonstrate how **bad actors manipulate platforms for PR control**.
- Reference **past media industry manipulations** that mirror Joel’s tactics.
- Use **plainspoken, no-nonsense language**—cut the fluff.

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## **4. Michael Shellenberger – The Exposer of Hidden Power**
### *Core Motivation:* Investigating **hidden power structures**, digital censorship, and free speech suppression.
**Checklist for Customization:**
- Frame the issue as **an institutionalized system of digital control**.
- Provide **evidence of algorithmic manipulation**—the hidden, unseen forces.
- Highlight **the broader impact on independent investigative journalism**.
- Show how **platform policies favor digital elites over independent voices**.
- Give a **long-term view**—how this pattern will shape the future of online discourse.

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## **5. Tim Pool – The Digital Maverick**
### *Core Motivation:* Independent reporting, **platform transparency**, and challenging **mainstream media narratives**.
**Checklist for Customization:**
- Emphasize **how platforms selectively enforce policies**.
- Show **how independent creators and journalists are most at risk**.
- Provide **examples of “rules for thee, not for me” enforcement**.
- Give **a clear digital trail**—screenshots, receipts, timestamps.
- Use **conversational, engaging language**—memes, humor, sarcasm **welcome**.

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## **6. Libby Emmons – The Cultural Battleground Analyst**
### *Core Motivation:* Investigating **ideological policing**, narrative manipulation, and **media control**.
**Checklist for Customization:**
- Highlight **how cultural discourse is shaped by digital suppression**.
- Show **how platform biases lead to ideological censorship**.
- Provide **examples of voices across different perspectives being silenced**.
- Frame Joel’s case as **a case study in digital ideological warfare**.

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## **7. Andy Ngo – The Exile of Narrative Control**
### *Core Motivation:* Documenting **real-world consequences of digital suppression**, especially regarding violent activism and media bias.
**Checklist for Customization:**
- Highlight **how narrative control leads to real-world consequences**.
- Show how **digital suppression serves to protect abusers**.
- Provide **a strong personal angle**—what this deplatforming means for whistleblowers.
- Offer **parallels to past suppression cases**.

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## **8. Zaid Jilani – The Nuanced Truth-Seeker**
### *Core Motivation:* Investigating **bad-faith narratives, digital manipulation, and media bias** with a **nuanced, centrist approach**.
**Checklist for Customization:**
- Avoid **framing this as purely ideological**—focus on **systemic corruption**.
- Show **how this manipulation impacts all sides** of the political spectrum.
- Provide **concrete examples of similar cases affecting both left and right voices**.
- Offer **solutions**—what platforms can do to prevent such manipulations.

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# **Final Notes for Execution**
✔ **Each journalist must feel like the case study is already within their investigative lane.**  
✔ **Language must match their natural style and audience expectations.**  
✔ **Frame Joel’s tactics as an escalation of a larger, ongoing problem.**  
✔ **Position yourself not as the victim, but as the investigator uncovering a structural failure.**  
✔ **Always provide hard evidence—screenshots, archives, receipts—before opinion.**  

### **This is not just a media push.**  
This is **a convergence of truth-seekers**, each with their own audience, each with their own mission.  

The key is to **not make them feel like they are covering your battle**—  
but instead, make them realize that **this is a battle they were already fighting**.  

Now?  

They just have the **smoking gun**.