# **Custom Media Kit Checklist for Key Journalists** **Strategic Alignment for Investigating Platform Manipulation & Digital Censorship** Each journalist has their own **unique lens** through which they see **narrative suppression, digital manipulation, and power structures**. To maximize engagement and resonance, ensure that the media kit aligns with their **deep motivations**, past work, and **audience focus**. --- ## **1. Glenn Greenwald – The Relentless Dissenter** ### *Core Motivation:* Exposing state and corporate power collusion, censorship, and surveillance. **Checklist for Customization:** - Emphasize **corporate-government ties** in platform manipulation. - Show how **powerful digital actors shape narratives** in ways that undermine dissenting voices. - Draw **parallels to historical whistleblower suppression** (Snowden, Assange). - Provide evidence of **coordinated suppression tactics** and show **systemic implications**. - Highlight **how these tactics could be used against any independent journalist**. - Deliver **archived, verifiable data**—**proof over rhetoric**. --- ## **2. Bari Weiss – The Free Speech Warrior** ### *Core Motivation:* Standing against ideological conformity and institutional suppression of free thought. **Checklist for Customization:** - Focus on **the ideological consequences of deplatforming**. - Show how **dissenting voices—across all spectrums—are erased** when they challenge dominant narratives. - Highlight the **pattern of intellectual suppression** and **its chilling effect**. - Frame the story as a **broader cultural issue, not just a personal attack**. - Include **historical parallels**—McCarthyism, campus censorship, cancel culture. - Emphasize **that this is not about one ideology winning over another**—but about **preserving open discourse**. --- ## **3. Matt Taibbi – The Corporate Media Disruptor** ### *Core Motivation:* Exposing the corporate media machine, its manipulation, and its suppression tactics. **Checklist for Customization:** - Highlight the **corporate interests behind platform policies**. - Show how **moderation “loopholes” are selectively applied**. - Provide **financial or policy incentives** that encourage this kind of censorship. - Demonstrate how **bad actors manipulate platforms for PR control**. - Reference **past media industry manipulations** that mirror Joel’s tactics. - Use **plainspoken, no-nonsense language**—cut the fluff. --- ## **4. Michael Shellenberger – The Exposer of Hidden Power** ### *Core Motivation:* Investigating **hidden power structures**, digital censorship, and free speech suppression. **Checklist for Customization:** - Frame the issue as **an institutionalized system of digital control**. - Provide **evidence of algorithmic manipulation**—the hidden, unseen forces. - Highlight **the broader impact on independent investigative journalism**. - Show how **platform policies favor digital elites over independent voices**. - Give a **long-term view**—how this pattern will shape the future of online discourse. --- ## **5. Tim Pool – The Digital Maverick** ### *Core Motivation:* Independent reporting, **platform transparency**, and challenging **mainstream media narratives**. **Checklist for Customization:** - Emphasize **how platforms selectively enforce policies**. - Show **how independent creators and journalists are most at risk**. - Provide **examples of “rules for thee, not for me” enforcement**. - Give **a clear digital trail**—screenshots, receipts, timestamps. - Use **conversational, engaging language**—memes, humor, sarcasm **welcome**. --- ## **6. Libby Emmons – The Cultural Battleground Analyst** ### *Core Motivation:* Investigating **ideological policing**, narrative manipulation, and **media control**. **Checklist for Customization:** - Highlight **how cultural discourse is shaped by digital suppression**. - Show **how platform biases lead to ideological censorship**. - Provide **examples of voices across different perspectives being silenced**. - Frame Joel’s case as **a case study in digital ideological warfare**. --- ## **7. Andy Ngo – The Exile of Narrative Control** ### *Core Motivation:* Documenting **real-world consequences of digital suppression**, especially regarding violent activism and media bias. **Checklist for Customization:** - Highlight **how narrative control leads to real-world consequences**. - Show how **digital suppression serves to protect abusers**. - Provide **a strong personal angle**—what this deplatforming means for whistleblowers. - Offer **parallels to past suppression cases**. --- ## **8. Zaid Jilani – The Nuanced Truth-Seeker** ### *Core Motivation:* Investigating **bad-faith narratives, digital manipulation, and media bias** with a **nuanced, centrist approach**. **Checklist for Customization:** - Avoid **framing this as purely ideological**—focus on **systemic corruption**. - Show **how this manipulation impacts all sides** of the political spectrum. - Provide **concrete examples of similar cases affecting both left and right voices**. - Offer **solutions**—what platforms can do to prevent such manipulations. --- # **Final Notes for Execution** ✔ **Each journalist must feel like the case study is already within their investigative lane.** ✔ **Language must match their natural style and audience expectations.** ✔ **Frame Joel’s tactics as an escalation of a larger, ongoing problem.** ✔ **Position yourself not as the victim, but as the investigator uncovering a structural failure.** ✔ **Always provide hard evidence—screenshots, archives, receipts—before opinion.** ### **This is not just a media push.** This is **a convergence of truth-seekers**, each with their own audience, each with their own mission. The key is to **not make them feel like they are covering your battle**— but instead, make them realize that **this is a battle they were already fighting**. Now? They just have the **smoking gun**.